Selecting the best products for your niche market can, if you are not careful, determine the success or failure of your online business. When starting an online business you will want to find a quality product that has market demand and one that will provide an acceptable return on your investment of time and money.
If you are starting an online business with your own product then you have no need in finding a product. The only thing you will need to do is make sure there is a market for your product. However, it maybe to your benefit to find a niche related product or two that you can also market along with your own product. This can maximize the profit potential of your website. Adding an Amazon link to related products can not only afford an opportunity for additional income but it can enhance the value of your website to your visitors.
If you do not have your own product then you will need to find a product or products to market on your website. Again, selecting the right product can determine your success or failure.
How To Find Products:
Since you do not have your own product then you will be using affiliate marketing products. The many available affiliate programs afford a wide variety of affiliate products. If, by chance, you are not familiar with affiliate programs, they are simply programs where someone else has a product to sell and they are willing to pay other marketers a commission to market and sell their product or service. Two of the oldest affiliate programs are Amazon and eBay.
Amazon.com has an affiliate marketing program as does eBay and Commission Junction. Amazon's commission rate is around 10 to 15 percent but they have a wider and more mainstream product line. Commission Junction also has a large mainstream product line and offer affiliate programs from some of the nation largest companies. The commission rate varies by product and company but with most of their vendors your site must qualify for acceptance into their affiliate program. Once you have established yourself and your business you may want to add some of Commission Junctions products.
One of, if not the biggest is ClickBank. ClickBank pays the highest commission rate, usually between 50 and 75 percent. You do not need an account to search their affiliate product data base and if you have found it difficult to settle on a niche market, looking at the products available at ClickBank may help you settle on a market. For those just starting their online business, ClickBank is my choice.
Selecting the right product can be the difference between success and failure for your online business. You MUST select your affiliate products carefully. Do not select a product because it pays a high commission. It may be paying a high commission because the vendor can not find a sufficient number of affiliates to promote his product. You need to know how to select the right product for your market.
How To Select A Product:
o Product Quality: The quality of the product should be unquestionable. Your name and reputation are directly tied to the quality of the product. Test or use the product yourself if there are any question about the products quality.
o Relevance: Make sure that the products you promote are relevant to your target audience and to your ads.
o Popularity: Is the product being promoted by other affiliates. Sometimes it is necessary to test the products with a campaign before you really know if it is a profitable product.
o Commission: Will the amount of commission you receive afford you a reasonable profit after you cost.
o Sales Page: The sales page (landing page) is the most important element of affiliate products. If the sales page does not convert your visitor into a buyer your time and money has been wasted.
o Affiliate Resources: A good affiliate product will provide you will all the resources needed to promote the product.
o Cookie Retention: It is important that your affiliate link remain with the cookie an affiliate sales page leaves when someone visits the page. The best affiliate products have ninety (90) day cookie retention.
To help insure the success of your online business, take the time and make the effort to select the best affiliate product available for your business.
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