Are you developing your own product? Will be using the internet for distribution? If so start putting together your marketing strategy together to drive traffic to your website when you are ready to launch your product. To generate traffic to your website you will not need an expert to make this work, or your own prospect list. You need to a pre-launch marketing strategy and action plan prior to your product launch.
Most companies, in every industry, will start out at the bottom, but it is possible to be successful. Perhaps you know someone in your industry niche, if not get to know someone. If your prospects do not know of your company or your products start growing your customer list before your product is ready to launch.
Develop your pre-launch strategy. Start getting the word out about your product by using blogs, message boards, email blasts and videos. YouTube is a great way to get your videos to thousands of consumers directing them to your product blog or website.
Once you have their attention, provide information about your product and invite them to comment. Ask for their feedback and ideas then take their suggestions to provide a product which will meet their requests. Thank them for their comments and start an interactive conversation. This type of interaction keeps the search engines directing traffic your way.
Provide a means for your prospects to opt-in on your blog or website so you can start building your prospect and customer list before your product launched or while it is still in production. Continue updating your blog and website and continue making new videos about the progress you are making and the feedback you have received from viewers. Perhaps you can make an announcement periodically thanking them for their suggestions and you're your prospects interest high. Keep making announcements to get viewed to your blog or website.
The key to successfully use pre-launch strategy is to get your prospects excited about your soon to be released product. Continue to interact with them on your blog and website encouraging feedback along the way. Your goal is to get people talking about your product on other blogs and websites. Creating this pre-launch community will generate traffic to your website and ultimately sales of your product.
As you can see any company can apply this internet marketing strategy to create interest in your product before the actual launch. Build your prospect list and get people excited so they will spread the word to others on the internet.
How to Use Scarcity in Product Launch - The Number One Action Trigger Just Launched - The WordPress Popup Engine Preparing For Product Launch What Are the Essential Ways to Launch a New Product?
0 comments:
Post a Comment