If you have a digital product, or any product for that matter, that you are trying to launch on-line, look no further. There is a fairly simple formula for getting a huge response out of your list. Read on to find out how you can make the most bang for your buck when launching your next product.
When you launch a product, the first thing you need is your own list. If you don't have your own list, start building one immediately and you can substitute this method by doing a joint venture with someone else's list, but your own list is always much better.
Product launches are a trickle-like process, slowly filling a bucket of anticipation one drop at a time. The more people anticipate something, the more they want it. If you give them the whole wad at once, they will be instantly turned off to the product and will slam their wallets shut.
Start by teasing your list and explain that you are working on a new project, giving them just a few details. Over the course of a few weeks, you slowly let out what you are offering, giving away one of the tips in your product, or explaining how it will help them.
As you get closer to launch time, you then tell your list that they will have a very small window (give them 24 hrs or less) in which they can purchase the new product for a substantial discount. You can even throw in a bunch of bonuses too. On the day of the launch, send multiple emails, giving the progress of the sales, telling them that they only have an hour left etc. People do not like to miss out on things that other people have and if you can work them into a frantic buying frenzy, you can make a ton of cash on launch day.
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