Product launch strategies to use. At the low end, you write a couple articles promoting your product, submit them to directories--and that's your product launch. You sell one, maybe two copies of your ebook--and phoosh--it's over. Not much of a product launch is it?
At the high end, you hook up with a couple dozen super-affiliates in your niche to do mailings for you on launch day, they each send out 20, 50, 100,000 emails and within 72 hours you've sold a few thousand units. That sounds like a better option doesn't it?
So how can you find these big dogs with the big lists to help you promote your product on launch day? You could look in the phone book but I doubt if they've taken out ads saying, "Major super-affiliate looking for products to promote."
A better way to search online for "joint venture forums" and see what you find. There are quite a few. You can learn about new product launches, especially in the IM niche, and sign up for their launch. You will get periodic updates on their launch and most of the big ones have contests offering prizes to the top-selling affiliates.
Within a day or two after the launch they will post a "leader board" which will list the top-selling dozen or so affiliates. These are the big cats with the big lists. These guys can move product. Copy down their names and find them online. Make contact and give them you pitch for promoting your product.
Make sure you've got a great affiliate page set up and that your sales page is top notch. If all is in order and you can get a few of these individuals to do a mailing or two for you--you'll have a great product launch.
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