You need lots of planning before executing your launch. However, even before that, you should do one other key step: participate in as many launches as possible as an affiliate first. This means joining the launch as an affiliate and then promoting the product (make sure it's a fit first). In many cases, the product owner may require certain qualifications such as a minimum list size. In most markets, there's an unwritten "players club" and you have to be able to start showing up on the radar of these members. The fastest way to do so is sell their stuff, preferably lots of copies.
If your list is small, consider buying traffic or creating enormous packages to get the buyer from your affiliate link. You must be perceived as a player (or an up and coming player) in order to get the support of these JVs when it comes time to do your launch.
Additionally, just as you learn copywriting by studying proven marketing pieces and building a swipe file, you should do the same to build up your launch expertise. Each launch requires an enormous amount of promotional materials and you should study closely the marketing materials and sales process of these launches.
Here's an abbreviated checklist of what to observe from other launches to get ready for your launch:
What is the hook or big promise to the JV?
What is the hook or big promise to the JVs list members?
What is the sales process? What is the initial sale, the upsell, the downsell, the backup downsell, etc? Is there even a downsell?
Who is the launch team that is running the launch? Who is the project manager, the launch architect, the copywriter and the JV manager?
How do they communicate with their prospects? Email only or are there other channels such as phone and direct mail?
Be sure to opt-in yourself to the launch process and read the emails. Here's an insider secret: the successful launches are the ones that take the time to create different conversations, depending on how and when you've opted into the launch.
What is your launch host telling your subscribers? How might that impact what you tell your subscribers during your launch? It will also give you insight into how that host is going to treat your students that you send. Do you care? You definitely should.
How do subscribers communicate with the JVs?
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