Fast Product Launching

A new product launch means lots of hard work, preparation, and time that needs to go in no matter where you work or for whom. The launch of the product is a critical event and everything has to go right in order for the product to succeed in the market. Once the product is launched there is no time to go back and fix things because all that should have been taken care of earlier. The only way a product can succeed is if it well planned before its creating begins and is carried through flawlessly through the launch. Here are some useful tips you can use during your product launch.

You need to start advertising your product before the product launch so that the market is aware of your launch plans and date. There are many ways to do this; both online and offline. The key thing is to spread the word that a new product is on the way.

Try finding business partners and tie up with them. If you happen to be selling cars then it does not hurt to have your ads show up on a website that offers car repair or runs a gas station. This way you get to cover two target markets at the same time.

Use press releases and other tools to generate news regarding your product. There are several ezines and printed publications that you can use for this purpose.

Make sure you test out everything before the product launch date. Your landing page and other associated elements must be working perfectly.

Creating Your Online Business

Creating your online business can be a long and arduous process, or it can be done relatively easily. Today is a great time to launch an online business. The secret is to find something unique, a niche market or where the competition is less, the technology is better and where you can get a better return on investment, quicker. Internet use is at an all-time high and is a great time to join the largest and biggest growth market of all time. The online games industry (not gambling) is currently the largest growth area with millions of people playing games at any one point in time.

Even countries like India and China have seen massive growth in this area. The USA, United Kingdom and other European countries have all seen an upsurge in online entertainment. Last year there were over 100,000 Internet cafes opened in India alone.

Internet cafes have sprung up all over the World trying to keep up with the insatiable appetite for games and entertainment. Simple games, wargames, role playing have become part of everyday life and for entrepreneurs this market can offer amazing rewards.

Imagine having your very own games website, fully populated with games that have massive play appeal, completely automated. With new games being introduced on a regular basis. One to games, tournaments, free games and games with a money prize, and all this for a remarkably low price.

The combination of social networking, blogs,online games and network marketing into one package has meant that for the first time the information will travel at light speed around the globe and build your games business much faster.

It's not just about games of course, it's about entertainment. It is the type of business that satisfies the basic human need to have fun and compete.

The inventors of the Internet could never have envisaged that what they were doing could give so much freedom and joy to millions of people all over the World.

There's no doubt about it the games industry is big and getting bigger by the minute. New technology has allowed the average person to become financially independent in a relatively short space of time, and being part of this Global phenomena will bring exceedingly great rewards for many people.

The great news is that you don't need to be a 'techie or geek' the system works for you so you don't have to. With the online games market growing four times quicker than the Internet as a whole the future looks extremely bright.

Internet Marketing Strategies - Generating Traffic Before a Product Launch

Are you developing your own product? Will be using the internet for distribution? If so start putting together your marketing strategy together to drive traffic to your website when you are ready to launch your product. To generate traffic to your website you will not need an expert to make this work, or your own prospect list. You need to a pre-launch marketing strategy and action plan prior to your product launch.

Most companies, in every industry, will start out at the bottom, but it is possible to be successful. Perhaps you know someone in your industry niche, if not get to know someone. If your prospects do not know of your company or your products start growing your customer list before your product is ready to launch.

Develop your pre-launch strategy. Start getting the word out about your product by using blogs, message boards, email blasts and videos. YouTube is a great way to get your videos to thousands of consumers directing them to your product blog or website.

Once you have their attention, provide information about your product and invite them to comment. Ask for their feedback and ideas then take their suggestions to provide a product which will meet their requests. Thank them for their comments and start an interactive conversation. This type of interaction keeps the search engines directing traffic your way.

Provide a means for your prospects to opt-in on your blog or website so you can start building your prospect and customer list before your product launched or while it is still in production. Continue updating your blog and website and continue making new videos about the progress you are making and the feedback you have received from viewers. Perhaps you can make an announcement periodically thanking them for their suggestions and you're your prospects interest high. Keep making announcements to get viewed to your blog or website.

The key to successfully use pre-launch strategy is to get your prospects excited about your soon to be released product. Continue to interact with them on your blog and website encouraging feedback along the way. Your goal is to get people talking about your product on other blogs and websites. Creating this pre-launch community will generate traffic to your website and ultimately sales of your product.

As you can see any company can apply this internet marketing strategy to create interest in your product before the actual launch. Build your prospect list and get people excited so they will spread the word to others on the internet.

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Product Launch Blueprint

Product launch strategies to use. At the low end, you write a couple articles promoting your product, submit them to directories--and that's your product launch. You sell one, maybe two copies of your ebook--and phoosh--it's over. Not much of a product launch is it?

At the high end, you hook up with a couple dozen super-affiliates in your niche to do mailings for you on launch day, they each send out 20, 50, 100,000 emails and within 72 hours you've sold a few thousand units. That sounds like a better option doesn't it?

So how can you find these big dogs with the big lists to help you promote your product on launch day? You could look in the phone book but I doubt if they've taken out ads saying, "Major super-affiliate looking for products to promote."

A better way to search online for "joint venture forums" and see what you find. There are quite a few. You can learn about new product launches, especially in the IM niche, and sign up for their launch. You will get periodic updates on their launch and most of the big ones have contests offering prizes to the top-selling affiliates.

Within a day or two after the launch they will post a "leader board" which will list the top-selling dozen or so affiliates. These are the big cats with the big lists. These guys can move product. Copy down their names and find them online. Make contact and give them you pitch for promoting your product.

Make sure you've got a great affiliate page set up and that your sales page is top notch. If all is in order and you can get a few of these individuals to do a mailing or two for you--you'll have a great product launch.

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Launching a Successful Product Online

Successfully launching a product online requires 2 main components: 1) a product that is successful and 2) an understanding of how to connect online with the appropriate target markets.

If you are going to focus on using social media marketing campaigns to launch your product, it's a good idea to consider which social networking sites are best for the product.

In other words, if you have a relatively inexpensive product that is geared at teens, MySpace may be a top social networking site to consider. If you have a mid-price product appealing more to middle-class adults, Facebook could be a good choice on which to concentrate your efforts. And if you have a product at any price appealing to innovators, Twitter may be your social networking site of choice.

Of course, in this example you could use all three social networking sites. Yet if you have limited time resources for running a social media marketing campaign, you do want to focus your efforts at the most likely places where your target markets hang out online.

With a worthwhile product, which of the product's benefits would most appeal to your top target market?

If you've decided to target the teen market on MySpace, then you might emphasize the cool factor of your product or "be the first one at your school" to have this new product.

If you're deciding between a Facebook target market and a Twitter target market, think about which of your product's benefits would more likely appeal to which group.

While contemplating the answers to these questions, you also have to consider that you must give people what they want, not what they need. Yes, you may be able to sneak in what they need as part of a product they want. But in general people are more likely to get out their credit card for a product that catches their fancy or answers a problem they actually want to solve rather than a product that's good for them but that they couldn't care less about. (Castor oil, anyone?)

Timing of a product launch is also important. If you have a seasonal product, launching in the wrong season is probably not a good idea. Or if you have a product that at first appears not to be seasonal, but can be tweaked to be seasonal, you might be able to increase the interest in your product. One example is a product that can be positioned as a "romantic" product - with Valentine's Day a holiday date that could work for the launch of the product.

If you want to launch a successful product online, start with a worthwhile product that fills a want and then target the social media networking sites where the target markets for that want are most likely to be found. Engage with your potential customers so that they can get to know, like and trust you.

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Top 7 Things to Guarantee You Will Have a Disastrous Product Launch As a Product Launch Manager

Working with clients during a launch can sometimes be a little stressful. Not all clients are equal, and some are much more preferred than others. Here are the top 7 things that a client does that will guarantee you have a disaster launch. As a Product Launch Manager, avoid them as much as possible to make sure you don't get a client that will cost you money and waste your time.

1. The Client Is Desperate - Having a desperate client is like having a rock tied around your neck. Desperate clients will allow any sort of deal from anyone during a launch. I've seen clients accept ridiculous offers from people who contact them just so they can have some sales. It is just a recipe for disaster. You want calm clients, and even if the launch doesn't go as planned, then they're in a position to regroup and relaunch, learning from the previous launch. Desperate clients will want every penny available, despite it not in their best interest, and also yours. When they're desperate, they will also doing things hastily which can mean that things are overlooked and major mistakes are made.

2. The Client Has Little Or NO List - Many people want to do a product launch, which a product that's just finished, or about to be finished, but don't have a list of any sort. They haven't even gone out to see if they can get access to other people's lists in their niche. They expect a Product Launch Manager to bring in Joint Venture Partners to sell their products, without any work on their behalf. Firstly, it's their product and their business. Any relationships that you bring in are for them. It's their responsibility to bring in those partners just as much it is their responsibility to provide a quality product with quality customer care. My recommendation to potential clients with no list is to find 10 people with 10 lists who will agree to mail for them. That way, they're going to have at least 1 person with a quality list who will generate some revenue for them.

3. The Client Doesn't Stick To Deadlines - Going through a launch takes up a lot of time, and if you're working remotely with a client, then when they don't have what they need to have done on time, then it's going to create a lot of problems. There are some people out there, no matter how good you manage them, they just don't get things done on time. Avoid them as much as possible. There's no point in you pulling an all nighter to get the site ready and the copy outstanding if they're not going to get the videos to you on time. If a client ever does that to me, I walk away from them. I finish the launch and tell them I can't work with them. For me, they're too much of a problem that definitely isn't needed during a launch.

4. Clients Lets Customers Pay The Price That Suits Them - I've seen clients take phone calls from people and the people on the phone told the client what they were going to pay. Not only that, but they accepted it! I couldn't believe it when I heard it. Needless to say, that launch wasn't a model to reproduce any time soon! Luckily I was drafted in to work on the launch with a colleague, so I was able to walk away. But it did leave me astounded when I found out the client did this. The client lost all authority with the customer then, and they'll more than likely never regain it. On their next launch, those same people will call them and tell them what they're going to pay, and they'll more than likely accept that too.

5. The Client Changes The Offer 1 Or More Times During The Launch - This goes on line with the previous point about accepting whatever the customer wants to pay them, and also with being desperate. If there is a time when there are no sales, a desperate client will want to change the offer before you know why the offer is not being taken up. It could simply be a case that the emails haven't been delivered yet, or that your target market isn't out of bed to read them yet. Sometimes the copy isn't compelling enough to get them to buy. Rarely is it the offer and some times you just have to wait to see what happens before you change the offer. But a desperate client will change the offer immediately before looking at the other elements in the equation and eliminating them first. Changing an offer DURING the launch means that those people who have already bought will want to get that better offer than the one they got before. Now, when I say changing the offer, I mean changing a split payment from 3 to 5 payments, or 5 to 6 maybe, rather than including extra products or services in the product. It's easy to include extra products for those who already bought, but changing the payments from 3 to 5 means issuing repayments to credit cards, changing the payment length and depending on your payment processor can mean lots of headaches. It also means annoyed customers too, who feel hard done by when you switch the offer.

6. The Client "Knows More Than You Do" - Working with a client who feels they know more than you do will always leave you in a bad position. It's OK to receive input from someone if they know what they're talking about. But if your client believes they can be doing a better job, then leave them to do it. Clients like this will always have you on the defensive making you account for what you're doing, no matter how much of an expert you are. They will dictate to you and you will have no authority with them. Make sure to establish who has the authority and whose job it is to do what you do. A launch is a benevolent dictatorship, not a democracy. As a Product Launch Manager, you are the leader, no one else!

7. The Client Doesn't Want To Delete Any Unprofitable Customers Or Prospects - Unprofitable customers or prospects cost the client money, and during a launch, they cost you money too. These people are rarely going to buy from you, no matter what the offer is. So you need to delete them from the list as quickly as possible so you can focus on the profitable customers and prospects. As a Product Launch Manager, you need to find the profitable people as quickly as possible so you can put all your efforts on converting them to the offer. Trying to convince people who aren't going to buy isn't your job and it's a total waste of time. Find those people who want to buy, and work with them. This makes your job a lot easier, and a lot more profitable. A client who doesn't want to eliminate those people who don't want to buy the product is a huge waste of time, and means you're working on something that isn't going to work. Get them to disqualify these people from the offer as quickly as possible and then sell to them. Deleting unprofitable people will boost their profits quickly and save a lot of time and effort.

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