Fast Product Launching

A new product launch means lots of hard work, preparation, and time that needs to go in no matter where you work or for whom. The launch of the product is a critical event and everything has to go right in order for the product to succeed in the market. Once the product is launched there is no time to go back and fix things because all that should have been taken care of earlier. The only way a product can succeed is if it well planned before its creating begins and is carried through flawlessly through the launch. Here are some useful tips you can use during your product launch.

You need to start advertising your product before the product launch so that the market is aware of your launch plans and date. There are many ways to do this; both online and offline. The key thing is to spread the word that a new product is on the way.

Try finding business partners and tie up with them. If you happen to be selling cars then it does not hurt to have your ads show up on a website that offers car repair or runs a gas station. This way you get to cover two target markets at the same time.

Use press releases and other tools to generate news regarding your product. There are several ezines and printed publications that you can use for this purpose.

Make sure you test out everything before the product launch date. Your landing page and other associated elements must be working perfectly.

Launching a Successful Product Online

Successfully launching a product online requires 2 main components: 1) a product that is successful and 2) an understanding of how to connect online with the appropriate target markets.

If you are going to focus on using social media marketing campaigns to launch your product, it's a good idea to consider which social networking sites are best for the product.

In other words, if you have a relatively inexpensive product that is geared at teens, MySpace may be a top social networking site to consider. If you have a mid-price product appealing more to middle-class adults, Facebook could be a good choice on which to concentrate your efforts. And if you have a product at any price appealing to innovators, Twitter may be your social networking site of choice.

Of course, in this example you could use all three social networking sites. Yet if you have limited time resources for running a social media marketing campaign, you do want to focus your efforts at the most likely places where your target markets hang out online.

With a worthwhile product, which of the product's benefits would most appeal to your top target market?

If you've decided to target the teen market on MySpace, then you might emphasize the cool factor of your product or "be the first one at your school" to have this new product.

If you're deciding between a Facebook target market and a Twitter target market, think about which of your product's benefits would more likely appeal to which group.

While contemplating the answers to these questions, you also have to consider that you must give people what they want, not what they need. Yes, you may be able to sneak in what they need as part of a product they want. But in general people are more likely to get out their credit card for a product that catches their fancy or answers a problem they actually want to solve rather than a product that's good for them but that they couldn't care less about. (Castor oil, anyone?)

Timing of a product launch is also important. If you have a seasonal product, launching in the wrong season is probably not a good idea. Or if you have a product that at first appears not to be seasonal, but can be tweaked to be seasonal, you might be able to increase the interest in your product. One example is a product that can be positioned as a "romantic" product - with Valentine's Day a holiday date that could work for the launch of the product.

If you want to launch a successful product online, start with a worthwhile product that fills a want and then target the social media networking sites where the target markets for that want are most likely to be found. Engage with your potential customers so that they can get to know, like and trust you.

How to Use Scarcity in Product Launch - The Number One Action Trigger   Just Launched - The WordPress Popup Engine   Preparing For Product Launch   What Are the Essential Ways to Launch a New Product?   Promotional Strategies For Products   

Product Launching 101 - More Questions to Consider Before Promoting a Launch

Who is the launch team? A launch is a team effort and so its success is heavily dependent on the team that is running it. Who is the project manager? Who is the launch architect? Who is the copywriter? We have seen more than one launch totally implode because of poor project management, poor launch architecture and weak JV support. All of these issues originate from a lack of experience by the launch team.

Has there been an internal launch and if so, what were the conversion stats? In many cases, a well known speaker will announce his product launch and based on his reputation, many other speakers will immediately support his launch...only to find that the offer doesn't convert and they have given away their best opt-ins to the product owner for next to nothing. Next time somebody asks you to promote, ask them if they have done an internal launch and if they are prepared to share those stats. If they are being evasive, then that's a red flag. On our launches, we have seen as high as a 30% conversion from a free CD offer ($19.97 postage and handling) to a $997 upsell. That's on the high side, but anything less than 10% indicates that it's a poorly constructed offer.

How compelling is the landing page? The initial offer starts at the landing page. If the visitor doesn't opt in, then he will never see all the follow up steps. Thus, if the landing page does not convert, then the launch will die before it has a chance to start. On a landing page that requests only the email, we have seen as high as an 85% opt-in rate (remember that this is not cold traffic: it is highly endorsed traffic from your JVs). Anything less than 50% is cause for concern. It either indicates that the landing page has not been properly architected or the quality of the JV's list is weak (you can isolate and compare each JV's list quality through the affiliate links generated by your shopping cart).

Are you expected to sell the big ticket item or do you have deliver only the initial opt-in? Broadly speaking, there are 2 types of launches: the one where you are expected to get your list members to opt-in and then the ones where you are expected to sell the big ticket item. As an affiliate, you will make far more money if the launch is structured such as that you only have to get your list members to opt-in and a proven, tested sales process converts your opt-ins. As a rule of thumb, if you're in the money making industry (real estate, stock investing, small business, etc.), expect to make 50 cents per list member (we have had a small handful of clients that have paid out $1 per JV list member).

How to Use Scarcity in Product Launch - The Number One Action Trigger   Just Launched - The WordPress Popup Engine   Preparing For Product Launch   What Are the Essential Ways to Launch a New Product?