Internet Marketing Strategies - Generating Traffic Before a Product Launch

Are you developing your own product? Will be using the internet for distribution? If so start putting together your marketing strategy together to drive traffic to your website when you are ready to launch your product. To generate traffic to your website you will not need an expert to make this work, or your own prospect list. You need to a pre-launch marketing strategy and action plan prior to your product launch.

Most companies, in every industry, will start out at the bottom, but it is possible to be successful. Perhaps you know someone in your industry niche, if not get to know someone. If your prospects do not know of your company or your products start growing your customer list before your product is ready to launch.

Develop your pre-launch strategy. Start getting the word out about your product by using blogs, message boards, email blasts and videos. YouTube is a great way to get your videos to thousands of consumers directing them to your product blog or website.

Once you have their attention, provide information about your product and invite them to comment. Ask for their feedback and ideas then take their suggestions to provide a product which will meet their requests. Thank them for their comments and start an interactive conversation. This type of interaction keeps the search engines directing traffic your way.

Provide a means for your prospects to opt-in on your blog or website so you can start building your prospect and customer list before your product launched or while it is still in production. Continue updating your blog and website and continue making new videos about the progress you are making and the feedback you have received from viewers. Perhaps you can make an announcement periodically thanking them for their suggestions and you're your prospects interest high. Keep making announcements to get viewed to your blog or website.

The key to successfully use pre-launch strategy is to get your prospects excited about your soon to be released product. Continue to interact with them on your blog and website encouraging feedback along the way. Your goal is to get people talking about your product on other blogs and websites. Creating this pre-launch community will generate traffic to your website and ultimately sales of your product.

As you can see any company can apply this internet marketing strategy to create interest in your product before the actual launch. Build your prospect list and get people excited so they will spread the word to others on the internet.

How to Use Scarcity in Product Launch - The Number One Action Trigger   Just Launched - The WordPress Popup Engine   Preparing For Product Launch   What Are the Essential Ways to Launch a New Product?   

Product Launching 101 - More Questions to Consider Before Promoting a Launch

Who is the launch team? A launch is a team effort and so its success is heavily dependent on the team that is running it. Who is the project manager? Who is the launch architect? Who is the copywriter? We have seen more than one launch totally implode because of poor project management, poor launch architecture and weak JV support. All of these issues originate from a lack of experience by the launch team.

Has there been an internal launch and if so, what were the conversion stats? In many cases, a well known speaker will announce his product launch and based on his reputation, many other speakers will immediately support his launch...only to find that the offer doesn't convert and they have given away their best opt-ins to the product owner for next to nothing. Next time somebody asks you to promote, ask them if they have done an internal launch and if they are prepared to share those stats. If they are being evasive, then that's a red flag. On our launches, we have seen as high as a 30% conversion from a free CD offer ($19.97 postage and handling) to a $997 upsell. That's on the high side, but anything less than 10% indicates that it's a poorly constructed offer.

How compelling is the landing page? The initial offer starts at the landing page. If the visitor doesn't opt in, then he will never see all the follow up steps. Thus, if the landing page does not convert, then the launch will die before it has a chance to start. On a landing page that requests only the email, we have seen as high as an 85% opt-in rate (remember that this is not cold traffic: it is highly endorsed traffic from your JVs). Anything less than 50% is cause for concern. It either indicates that the landing page has not been properly architected or the quality of the JV's list is weak (you can isolate and compare each JV's list quality through the affiliate links generated by your shopping cart).

Are you expected to sell the big ticket item or do you have deliver only the initial opt-in? Broadly speaking, there are 2 types of launches: the one where you are expected to get your list members to opt-in and then the ones where you are expected to sell the big ticket item. As an affiliate, you will make far more money if the launch is structured such as that you only have to get your list members to opt-in and a proven, tested sales process converts your opt-ins. As a rule of thumb, if you're in the money making industry (real estate, stock investing, small business, etc.), expect to make 50 cents per list member (we have had a small handful of clients that have paid out $1 per JV list member).

How to Use Scarcity in Product Launch - The Number One Action Trigger   Just Launched - The WordPress Popup Engine   Preparing For Product Launch   What Are the Essential Ways to Launch a New Product?